A few days ago Pure Digital Technologies, up until now best known for making one time use digital cameras and digital video recorders released a product called Flip Video. What exactly is this? Simply put it’s a small, extremely easy to use digital video recorder with a USB connection and built in software (for Windows 2000/XP and OSX) which allows for instant video editing, saving, emailing and uploading to YouTube. Pure Digital Technologies is promising an easy to use, good quality digital video recorder that goes well beyond simply recording and will allow a technical novice to save, email and share through popular sites any videos they care to make.
A few days ago we also received a Flip Video recorder from Pure Digital. They currently come in two flavors, a 30 minute unit (with 512MB of built in flash memory) or a 60 minute unit (with 1GB of flash memory). We received the 60 minute unit and spent most of the weekend using it.
Before I get into the review proper, let’s look at what a Flip Video unit has to offer. Each unit has a 1.4 inch LCD screen for viewing and playing back videos, along with a 2x zoom. There’s built in TV out capability (with RCA cables included), a flip out USB connector, hence the name, flash memory, a soft carrying bag, wrist strap and two AA batteries. It weighs in at just under a third of a pound and at 4.1†x 2.3†x 1.3†is just about the size of a standard deck of playing cards.
The 30 minute unit retails for $119.99 while the 1 hour unit goes for $149.99. In addition to plugging it into your USB port and saving and sharing your videos through your computer, you can also bring this into a number of retail establishments, plug it into a kiosk and pick up a DVD an hour later for $12.99.
Now, on to the my thoughts and experiences.
When I first opened the unit I was immediately struck by it’s size. The thing is small! It fits very nicely into the palm of your hand for video viewing and can be held with the thumb and your first two fingers for video recording. There are four buttons on the back and a 4 way controller. There’s power, play and delete with a big red record button smack in the center of the 4 way controller. The 4 way controller allows for zoom in/out while recording and volume up/down during playback (up and down arrows). While the unit’s on but not playing or recording you can push to the right or left to move through your stored videos.
I brought the Flip to a few different locations to test it. I also brought along my wife and my 4 year old daughter. We hit a few yard sales, and an outdoor fair. Pure Digital’s intention was to create an easy to us digital video recorder that wouldn’t break the bank and would also allow folks without a ton of computer experience to share their creations with the rest of the world. Let’s see how they did.
It took me about 5 minutes to get the unit out of it’s packaging and about 2 minutes to shoot my first video, which was about a minute long. So really, that’s one minute from out of package to shooting video. Like any geek I put the instructions aside for my first examination and found the power button on my own. Once powered up I pointed it at my cat and pushed the centrally located red button. That was it! When I had taken enough footage of the cat, I pushed the red button again and the recording stopped.
It takes about 10 seconds for the unit to power on. When it does you’ll see your current view through the lens and a bright green “Ready†at the top of the LCD with a display of how much time is left for you to record at the bottom.
While the Flip Video records there’s a bright red light on in the front of the unit and a flashing display of the current video length on the LCD display. When you push the zoom in/out controls it also displays your zoom level.
Clicking to the left or right on the 4 way controller scrolls through your saved videos, which are stored by number. Each video also displays the first frame on the LCD display. Playing a video is as easy as clicking to the left or right to find it and pushing the play button. Want to stop in the middle, push the play button again. Pushing the delete button while on a video will prompt the Flip Video to ask you if you really want to delete it. Push the button again for confirmation and you’re video is gone. Playback is crisp and the sound is good for the size of the single speaker.

The instructions that I had put aside earlier are in the form of a simple flip booklet and are smaller than the unit itself. There’s not really much too them and that is a testament to how easy it is to use this little video recorder. It’s not that the instructions are lacking, it’s that there’s not a lot you’ll need to learn to use it.
Easy to use? Definitely. While we were out and about filming at various locations I liked the fact that it powers up quickly and is ready to within 10 seconds or so. I didn’t like the fact that in bright sunlight it’s almost impossible to see the display, although the video I was taking did come out well. While it’s easy to carry around (in it’s carrying bag it easily fits into my pants pockets) I did notice that on a few occasions I would accidentally hit the power button and would hear the unit turn on in my pocket. Once I also accidentally deleted a video through the method of leaning against something and pushing buttons. Perhaps that’s not the best place to carry the Flip.
I also encountered one instance where I couldn’t get any video to play, even after powering the unit on and off several times. I could still navigate through the videos though and on a whim I deleted a short (~20 second) video. That seemed to do the trick as I had access to all of my other videos again.
After shooting about 45 minutes worth of video it was time to return home and check out the various ways of displaying videos. The TV out is extremely simple to use and it resulted in playback quality that quite honestly surprised me. You plug the provided cable into your Flip Video and the Picture in and Right/Left sound on your television. Turn on the unit and suddenly you’re looking at full screen video that was of a very decent quality. What surprised me even more than the video quality was the sound. Everything was clear and undistorted. I didn’t find myself cranking up the volume like I had expected either.
Getting your videos on to your computer or online was also and easy and painless process. I did this on my XP computer. Without even turning the Flip Video on, you plug it into an available USB port. XP immediately installed the necessary driver and the software launched. In about a minute I was looking at the Flip Video control panel. From there I could save my videos to my hard drive, email them, upload them to either YouTube or Grouper, send a video card or edit my videos (and add the music file of my choice).
I chose to upload a video (at the end of this article) to YouTube. I selected the video I wanted (you can select one video, a few videos or all of them) and clicked the upload to YouTube button. The software then converted my video to WMV format, and stored it in a folder on my desktop called Upload to YouTube. My default browser then opened to YouTube. Since I was already logged in (thanks to a cookie) I went directly to upload the video. In a few minutes the video was online. One thing I can say is that the audio isn’t as good as in any other playback. Whether that’s an artifact of the Flip or of YouTube I can’t say. I can say that watching a video on TV or on my computer was a pleasant experience.
Emailing a video was even easier. Click the email (or create an ecard) button and fill in the addresses you want the video sent to, your name and your email address. The files can be a bit large, as is to be expected with digital video but the delivery couldn’t be easier.
My final report: Flip Video is very impressive, for the price you won’t find anything better or more fun. Pure Digital Technologies delivered on the promised quality and ease of use and the price is a huge win for them and us as well. For $150 anyone can record digital video, save their files locally, watch them almost instantly on their television and get them out to their friends and relatives through email or on YouTube. At this price I’m predicting that this will be a very popular product. I’ll admit that I’m in love with this little video recorder after a weekend of use! My wife and daughter are also smitten which says a lot about it’s ease of use.
Technorati Tags: dvr, digital video, flip video, pure digital technologies, review, gadgets















May 18th, 2007 at 4:35 pm
is it rechargable?can it be recharged? i hate batteries
May 22nd, 2007 at 3:39 pm
Hey Alex,
It isn’t rechargable. But it does run off of 2 AA batteries, so if you get rechargable AA batteries, then it sort of is.
The good new is, we’re *still* using the two AA that shipped with the unit. That’s 16 days of light to medium use.
AG
May 24th, 2007 at 6:21 pm
holy moley it’s a flip video fo free??
woah moe, it’s like i can flippity flow! WOAH!
Crossing my fingers, Can’t wait to play with that thing
June 1st, 2007 at 11:58 pm
can you use other programs (like windows movie maker) to edit your movies or must you be forced to use the software on the camera
July 7th, 2007 at 11:16 pm
Will this Flip Video Camcorder allow me to record my video on a VHS while I am playing it on TV?
November 6th, 2007 at 12:57 pm
Yes - I just read it could on theflip.com under FAQ’s (found under “support”). They even tell you how to do it.
November 16th, 2007 at 6:01 pm
Hey, I agree all so easy to use. Question, I have tried to email, aol.com and youtube my videos on a mac. The videos are taking forever to convert- did you experience this? I have a max of 4 minutes of video and we’re talking 30 minutes so far, I’ve given up in each format. After 15 minutes or so it is only 16% complete. What is up? This part is a hassle, would love to know if your experience is the same
December 1st, 2007 at 1:40 am
I run XP on my computer. I plugged my Flip into my USB port and nothing happened, no software came up, zero. Can anyone help me here?
December 1st, 2007 at 8:19 am
Hi J.
What service pack are you at? When you plug it into your USB, is the flip on? Also, what happens when you double click on My Computer. Can you see the flip as a drive?
June 3rd, 2008 at 2:40 pm
I own a Flip and haven’t been able to find out if it’s possible to record while the Flip Video is plugged into the computer – if you want to see what your recording on your monitor screen as its happening?
Thanks, Candy
July 1st, 2008 at 2:38 am
HEY ! I like your post, I’m trying to post comment but it’s not allowing me to comment.
July 1st, 2008 at 2:47 am
OH ! now your post had allowed me to post comment, Thank you.
The video above of CAT by flip is best. I appreciate the way you given the post and informed totally about - Pure Digital Technologies of Flip videos. The model look to cool. I find that I must have it in next week. I hope Flip Video Camcorder will allow me to record my video on a VHS while I will play it on TV.
March 19th, 2009 at 2:08 am
I powered mine up for the first time tonight, and I have to say, it works just was well on Vista as it did for you on XP. This truly is a remarkable camera. In response to whoever asked about windows movie maker being able to edit, the answer is yes, I’ve been playing with that all night long