There was a big hype today surrounding a missing 1.3 million iPhones. I can understand the concern of course If we’re talking about the 16 GB, that’s approximately $400.00 per phone. Now calculate that with 1.3 million and the scene from Elizabethtown comes to mind.
Phil DeVoss: “I have no rule-book for this situation. They tell me we’re about to lose 972 million dollars. I am ill-equipped in the philosophies of failure.
How do I make the concept of 972 million dollars more real to you? Well. It’s the operating budget of a mid-sized country. A small civilization. It’s big. It’s so big that you could round it off to… a billion dollars.
I cry a lot lately.”

Where’s the iPhone?
“Where are Apple’s missing iPhones?
Discrepancy in Apple’s iPhone sales figures could indicate a ‘significant’ number of unlocked devices
By Jonny Evans, Macworld.co.uk
January 25, 2008
Apple claims slightly over 3.7 million iPhones were sold in 2007 — yet AT&T this week revealed it ended the year with “just at or sightly under 2 million iPhone customers.”
That 2 million has been boosted somewhat by an estimated 300,000 to 400,000 sales in Europe, analysts believe.
The discrepancy is that the 3.7 million iPhones Apple says it has sold and the estimated 2.4 million sold by its network partners still leaves 1.3 million of the devices unaccounted for.”
Fret not! Mystery is solved.
“Half A Million “Missing” iPhones? Found! (AAPL)
Dan Frommer | January 25, 2008 2:10 PM
Don’t get caught up in the hype around hundreds of thousands of “missing” iPhones. We know where they are: They’ve been purchased by AT&T and Apple’s European carrier partners, who will resell them to customers.
How’d we figure it out? By listening to AT&T’s Q4 earnings call, where the company explained that it has phones it bought from Apple but had yet to sell itself in its inventory.
Also, we just read Piper Jaffray analyst Gene Munster’s new note, which walks through the math on the “missing phones”: At the end of 2007, Apple said it had sold 3.7 million iPhones. AT&T said yesterday it had activated about 2 million during that same period, leaving 1.7 million iPhones unaccounted for. Munster estimates 350,000 phones were sold in Europe, and that 25% of Apple’s U.S. iPhone sales — 838,000 — were to people who bought the devices to “unlock” them, either to use on T-Mobile, on foreign carriers, or as $400 iPods. That leaves 512,000 “missing” phones — retail inventory.”
Phew, now I can *finally* fall asleep and put my sleuth kit away.
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January 26th, 2008 at 12:32 am
I think it may be that everyone loves stickin’ it to the man and since I’m sitting directly across the street from AT&T world hq right now I have to do my best evil laugh. I despise AT&T and hope that not only they, but Apple loses their collective behinds so we can all start from ZERO again (after we knock out all the credit companies as well). Tyler Durden was right.
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June 29th, 2011 at 3:24 pm
If revenues fall short $2 billion to $3 billion, an additional $1.9 billion in cuts will be triggered.
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