After months of pablum discussion over the new name for Microsoft’s new search engine interface, the speculation is over. The news is out. The nail biting is over. It shall be called “Bing.”
Why Bing?
Apparently, it wasn’t up to Ballmer. By his own admission, he’s not the creative thinker behind Microsoft’s creative products. Nonetheless, he suggests that it’s a catchy, trendy, weirdish sort of name that will be a household word in the months to come. As he admits, choosing a name “is a very important step,” and is so much more than putting letters together and posting it online. It’s about creating a brand, suggesting a feel, and creating a culture. Will “Bing” do that?
Maybe. Maybe not.
The new search engine is not in its final state of rollout. That will take several days, said Microsoft’s Ballmer during his speechifying at the D7 conference on Thursday. It will be completely released on June 3.
Want to meet Bing face-to-face? Go ahead. Check it out by going here. You be the judge on its merits or demerits, and how you think it can be improved. Then look it over on June 3. Most certainly the changes won’t end then, but by June 3, there should be a very polished product ready for the world so see.
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May 29th, 2009 at 8:32 am
any1 know how they came up with this?
BINGo i got it lol my 5 year old could think of a better name
June 2nd, 2009 at 2:39 pm
Canvasbars I think thats the point. Like google its a easy to remember easy to say word without a real meaning. They can make it mean what ever they want. Bing it. Google it.
June 7th, 2009 at 9:47 am
BLING! I don’t understand how they think they can take on the search engine industry – against super powers like Google.
June 10th, 2009 at 1:21 pm
NO DIFFERENCE, THEIR BOTH THE SAME THING. BING AND LIVE SEARCH ARE CONJOINED IN WWW. BING.COM
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June 22nd, 2010 at 1:04 pm
sure. strange name. Microsoft couldnt think of a better name?
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February 25th, 2011 at 9:40 am
Bing has a very good searching engine, but I still refer google.
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